E-commerce Marketing Manager

Role: E-Commerce Marketing Manager

Manager: Vice President of Marketing

About 100 Thieves

100 Thieves (“Hundred Thieves”) is the premier lifestyle brand and gaming organization. Based in Los Angeles, the company was founded in 2017 by former Call of Duty World Champion and YouTube sensation Matthew "Nadeshot" Haag. 100 Thieves has leading esports teams competing in League of Legends, Fortnite, Call of Duty, and Valorant. The brand is recognized globally for its streetwear-inspired apparel, known for rapidly selling out new drops. In 2020 the company opened its brand-new headquarters, the Cash App Compound, which is a 15,000 sq ft esports facility and acquired a CDL franchise, LA Thieves. 100 Thieves produces top gaming podcasts and massively popular YouTube content, created by its world-class gaming talent including CouRageJD, Valkyrae, BrookeAB and 2HYPE.

About The Role

100 Thieves is currently looking for a passionate and experienced E-commerce Marketing Manager for our team. This individual will be critical for driving strategy, content development, and publishing across all 100 Thieves.com and email properties (main site, shop, and competitive teams).


  • Knowledge of product driven ecommerce space regarding strategies, research and best practices 
  • Experience in Shopify, Google Analytics, Klaviyo and other CMS dashboards/stacks required
  • 4+ years of web management and production 
  • A great eye for design and user experience
  • Experience managing customer activation & retention campaigns from ideation to execution
  • Experience in content stack planning, staging and publishing
  • Attention to detail, ability to manage multiple sources of data and prioritize issues towards a goal
  • Experience in HTML and CSS 
  • Understanding of the current gaming landscape from publishers, creators, esports and events a plus



  • Lead the design, development and maintenance of our .com and ecom site stacks
  • Lead eCommerce customer activation & retention initiatives to drive customer engagement  
  • Create visually appealing and user-friendly site experiences to ensure 100 Thieves fans are informed and satisfied 
  • Oversee the ongoing development, execution, and management of CRM retention programs
  • Develop, manage and scale existing and new customer loyalty and subscription strategies and initiatives to retain key customer segments
  • Identify, analyze, and report on program performance and customer trends/patterns and leverage data to optimize CRM programs
  • Analyze and report on daily ecommerce business KPIs including performance of CRM, promotional and operational programs
  • Develop against core KPIs and OKRs to ensure success and optimize for future developments
  • QA site functionality, especially in advance of drops, to eliminate issues and errors
  • Work with internal and external partners to ensure asset, site builds and publishing are on time and on budget
  • Have a knowledge of current and future trends and advancements in web technologies in order to drive channel improvements
  • Understand user behavior through data to help improve site engagement and increase conversion of key metrics
  • Troubleshoot any integration or general issues regarding our site experiences across the business

    Why You’ll Love 100 Thieves

    • You will play a key role in defining the future of 100 Thieves and will be depended upon to ensure the success of the company
    • You will have the assets and resources to invent what a modern gaming lifestyle brand looks like
    • You will have a significant head start based on the company’s past success, passionate fan base, and brand-facing Founder & CEO
    • You will have an opportunity to work every day with a team of smart, hungry, and humble gamers & entrepreneurs

    To Apply

    Email us at careers@100thieves.com with the subject: “[E-commerce Marketing] Your Full Name”. Include your resume and cover letter.

    100 Thieves is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.