Philips Norelco OneBlade Partners with 100 Thieves VALORANT
LOS ANGELES (April 23, 2026) – Philips Norelco OneBlade, the leading men’s grooming brand in the United States, and 100 Thieves, the premier lifestyle gaming brand, today announced a new partnership naming Philips Norelco OneBlade a partner of 100 Thieves VALORANT. The collaboration will support 100 Thieves’ flagship esports roster and extend across the organization’s content ecosystem.
Founded in 2017 by esports icon Matthew “Nadeshot” Haag, 100 Thieves has become one of the most recognized names in gaming, with championship wins across the League of Legends Championship Series and the Call of Duty League. The partnership with Philips Norelco OneBlade brings together two brands that share a commitment to everyday confidence, craft, and performance.
“Philips Norelco is a brand our players and our community already know and trust, and OneBlade is the perfect fit for how our guys show up every day – in scrims, on stage, and on camera,” said Jacob Toft-Andersen, President of 100 Thieves. “This partnership is about more than product placement. We’re going to build content and moments with OneBlade that feel authentic to our teams and genuinely useful to our fans.”
The Philips Norelco OneBlade x 100 Thieves partnership will include:
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Gameday Presence – OneBlade branding integrated into 100 Thieves’ competitive broadcast presence and team facilities throughout the 2026 season.
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Original Content – 100 Thieves VALORANT will develop new content bespoke for the VALORANT Community.
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Fan Experiences – Activations at 100 Thieves’ flagship community moments.
About 100 Thieves
100 Thieves (“Hundred Thieves”) is the premier lifestyle gaming brand. Based in Los Angeles, the company was founded by former Call of Duty World Champion and YouTube superstar Matthew “Nadeshot” Haag. 100 Thieves has championship esports teams competing in League of Legends, Call of Duty, VALORANT, and Marvel Rivals. The brand is recognized globally for its innovative apparel, including collaborations with Pokémon, Lexus, and Oakley. 100 Thieves also produces massively popular YouTube and social content, created by its world-class gaming and entertainment talent roster including Valkyrae, CourageJD, and Vinnie Hacker. With over 100M fans worldwide, 100 Thieves is one of the fastest growing brands in global entertainment.
