100 Thieves (“Hundred Thieves”) is the premier lifestyle brand and gaming organization. Founded in 2017 by Call of Duty World Champion and YouTube star Matthew "Nadeshot" Haag, 100 Thieves has championship-winning esports teams competing in Call of Duty, VALORANT, and League of Legends. Recognized globally for its apparel, the LA-based brand is known for rapidly selling out new drops and working with various collaborators – from anime franchises like Attack on Titan to luxury brands like Gucci. 100 Thieves long-term partners include industry-leading brands such as AT&T, Heineken, and Lexus. In addition to its esports and apparel, 100 Thieves also works with premier gaming talent – including co-owners Valkyrae and CouRage – to produce world-class gaming content across all the major platforms, including podcasts, docuseries, and social content.