100 Thieves and Towndust announce the launch of a limited collaborative collection inspired by the world of FPS games, where distinctive embroidery techniques meet iconic gaming references.
Designed and produced in collaboration with Towndust, a Los Angeles label known for its signature blur embroidery, the collection transforms digitized artwork into thread that reads slightly out of focus, rewarding a closer look. Rather than relying on printed graphics, each piece rebuilds familiar gaming iconography stitch by stitch in limited numbers.
THE COLLECTION
This 5-piece collection features embroidered details inspired by FPS games, including the P90, the Holographic Sight, and bullet holes. Woven into Towndust's signature blur embroidery, these references remain subtle, revealing themselves only to those who know where to look.
The Hoodies
Both hoodies are built on a premium heavyweight 12.5 oz (420 gsm) three-end fleece — 75% cotton / 25% polyester with 100% cotton face yarns — pre-laundered to hold its shape, cut boxy with a drop shoulder. The weight carries the piece; the embroidery stays quiet.
P90 Hoodie — Black. Named for the SMG, the reference worked into the blur embroidery rather than spelled across the chest.
Sakura Drive-by Hoodie — Black. The collection's most layered stitching, where Towndust's floral work meets the bullet holes motif.
The Caps
Each cap is a six-panel in 100% washed cotton, with a high, relaxed crown and a flat visor — front and side embroidery on the headwear Towndust built its name on.
Sakura Drive-by Hat — Black. The cap companion to the hoodie, carrying the same blurred motif.
Short Sited Hat — Grey. A nod to the Holographic Sight, with a bit of wordplay for anyone who catches it.
Static Connection Hat — Black. Named for the moment before the match loads, stitched in.
ABOUT TOWNDUST
Towndust has been Grant Van Dust's creative design adventure since 2010 to showcase ready-to-wear collections. Towndust focuses on unique thread design and pushing the limits of embroidery. all clothes designed and embroidery digitized by Grant.
Available Friday, 07.31.2026, at 10 AM PT on 100thieves.com.
