100 Thieves To Launch New eCommerce AI Agent Integrated with Shopify Powered By Theta Network
AI-agent provides real-time insights,content integrations and more into 100 Thieves' digital ecosystem
SAN FRANCISCO, CA – August 21 2025 – 100 Thieves, the premium lifestyle and gaming brand, today announced a strategic partnership with Theta Network, the leading decentralized cloud infrastructure provider for AI, media, and entertainment. The collaboration will produce a sophisticated AI agent that will be built into 100 Thieves’ e-commerce platforms, community channels, and social media. The AI agent will give fans quicker, smarter ways to shop, follow teams, and engage with the brand.
Beginning later this year, fans will be able to interact directly with the AI agent as a personalized guide. For example, someone could look up an exclusive hoodie drop and, at the same time, pull up the latest VALORANT schedule or check roster stats — without leaving the site. Integrated with Shopify, the AI agent will track stock levels, sizes, and availability while also surfacing the history behind popular 100 Thieves fashion collaborations.
For esports fans, the AI agent will deliver live tournament results, player performance highlights, and standings across titles like VALORANT, and Call of Duty. It will also spotlight 100 Thieves creators and milestone moments, weaving together the competitive, cultural, and lifestyle sides of the brand.
"At 100 Thieves, we’re always exploring new ways to merge innovation and creativity to make the fan experience even better," said Julie Van, Chief Operating Officer of 100 Thieves. "Fans will be able to jump onto our site, ask the AI agent where to find an exclusive piece of apparel, and at the same time pull up the latest schedule from one of our teams, all in one interaction. By partnering with Theta Network, we’re building a smarter, more connected experience that brings every part of 100 Thieves to life in real time."
The AI agent leverages Theta Network's decentralized GPU infrastructure and 30,000+ distributed nodes run by community members to deliver comprehensive information across multiple touchpoints. The platform incorporates advanced linking capabilities that automatically connect users to relevant social media profiles and direct shopping experiences integrated into the Shopify store within responses.
“100 Thieves has proven that esports organizations can transcend competition to become cultural powerhouses,” said Mitch Liu, co-founder and CEO of Theta Labs. “, Once up and running their new hopify-integrated eCommerce AI agent, on Theta’s distributed infrastructure, will deliver live commerce data, real-time inventory, and to their passionate fanbase.”
For updates on this partnership and the upcoming AI agent launch, fans can follow 100 Thieves on social media or visit 100thieves.com.
About Theta Labs
Theta Labs is the leading provider of decentralized cloud infrastructure for AI, media and entertainment powered by a global network of 30,000 distributed edge nodes and a native blockchain. Backed by Samsung, Sony, Bertelsmann Digital Media Investments and Creative Artists Agency, Theta is among the top AI tokens on Binance.com and top 10 DePIN blockchains by market capitalization on Coingecko. Theta’s enterprise validator and governance council is composed of global market leaders including Google, Samsung, CAA and Binance.
Recently launched Theta EdgeCloud is the first hybrid computing platform with over 80 PetaFLOPS of on-demand distributed GPUpower. EdgeCloud now counts over 40 customers including Stanford University, top South Korea universities, professional sports clubs including Olympique de Marseille, NHL’s Las Vegas Knights, NBA’s Houston Rockets and global esports teams Cloud9 and Gen.G.
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Press Contact for Theta Labs
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