100 THIEVES ANNOUNCES RETURN TO COUNTER-STRIKE 2
Culver City, CA — Nov 10, 2025 — 100 Thieves, the premium gaming lifestyle brand, is thrilled to announce its official return to competitive Counter-Strike with a new team entering the highly anticipated Counter-Strike 2 (CS2) circuit. This momentous comeback is made possible by a landmark, multi-year partnership with Roobet, who will serve as the presenting & naming rights sponsor of the new 100 Thieves CS2 team. The new team will debut as “100 Thieves Roobet”.
This partnership with Roobet is one of the largest and most significant in 100 Thieves’ history, directly enabling the organization's reentry into one of esports' most iconic titles. The deal marks 100 Thieves’ first investment outside of the United States and is an important step toward building our presence on the global stage. It includes establishing a training facility in Serbia that will act as a central hub for creators to stream and produce content, placing the organization at the heart of the global Counter-Strike community.
"Counter-Strike has always been a cornerstone of esports, and CS2 has sparked new energy worldwide," said Jacob Toft-Andersen, President of 100 Thieves. "Europe is at the center of that community, and by establishing a permanent home there, we’re committing to doing this the right way and with Roobet as a partner, we’re building something our fans can be proud of."
“Counter-Strike has always been close to our hearts at Roobet,” said Allen Temiz, Director of Partnerships at Roobet. “Our founding team met playing CS online, so this partnership with 100 Thieves feels like coming home. Joining forces to launch 100 Thieves Roobet is not just a business move, it’s a passion project rooted in the very DNA of our company. We’re proud to help bring one of the most iconic esports brands back to the Counter-Strike stage and to build something global, competitive, and unforgettable.”
100 Thieves and Roobet are turning the team’s comeback into something bigger, a movement that gives back to the community that built Counter-Strike. Together, they’re finding ways to make every win, every highlight, and every moment on this journey mean more than just the game.
Further details about the new team roster and competitive schedule will be announced in the coming months.
The 100 Thieves x Roobet partnership will focus on competitive content and fan engagement. No active gambling streams or direct betting content will be part of the promotional activities on 100 Thieves owned & operated social media channels. For more information and updates, follow “100 Thieves Roobet Counter-Strike” on its new social media channels:
100 Thieves Counter-Strike YouTube
100 Thieves Counter-Strike TikTok
100 Thieves Counter-Strike Instagram
100 Thieves Counter-Strike Facebook
About 100 Thieves
100 Thieves is the premier lifestyle brand and gaming organization, built at the intersection of competitive esports, premium content, and apparel. Home to championship esports teams, world-class content creators, and a thriving apparel line, 100 Thieves has become one of the most influential gaming brands in the world.
About Roobet
Founded in 2019 by lifelong gamers, Roobet is a fully licensed crypto casino and sportsbook growing in popularity within Canada, Mexico, South America, and various countries in Europe and Asia, to become the go-to entertainment brand for the next generation of gamers. With over 7,000 games from world-class iGaming studios, a fully featured sportsbook, original offerings like 'Crash', ‘Mission Uncrossable’, and 'Plinko', Roobet is pioneering online entertainment and defending fun on the digital frontier.
Press Contact:
media@roobet.com