100 Thieves and Lexus announces the launch of a limited collaborative collection celebrating the Lexus LFA - the legendary V10 supercar widely regarded as one of the greatest driving machines ever created.
Designed and produced by 100 Thieves and produced in conjunction with San Francisco legends Golden Bear Sportswear and DSPTCH, the collection channels the LFA's spirit of precision engineering, motorsport heritage, and uncompromising craftsmanship into a tightly curated range of apparel and accessories.
The collection arrives as the latest chapter in the ongoing partnership between 100 Thieves and Lexus, bridging the worlds of gaming, lifestyle, and automotive culture through a shared commitment to performance and design excellence.
THE COLLECTION
Rooted in a black-on-black aesthetic and the philosophy of quiet luxury, each piece in the collection draws directly from the visual language of the LFA — incorporating motorsport-inspired graphics, Japanese heritage details, and subtle nods to Lexus's storied racing legacy. The result is a collection that speaks fluently to enthusiasts without ever raising its voice.
Golden Bear Varsity Jacket
The centerpiece of the collection. Crafted by Golden Bear — the iconic San Francisco-based manufacturer with decades of heritage in premium varsity jacket production — the jacket features a black wool body, genuine leather sleeves, chenille patches, and direct embroidery with LFA-inspired motorsport motifs. Produced in extremely limited quantities, this jacket represents the pinnacle of the capsule.
Wool Scarf
A refined, season-ready accessory rendered in the collection's signature palette. The scarf incorporates subtle branding and design details that tie seamlessly into the broader collection story.
T-Shirt
A wearable foundation piece featuring LFA-inspired graphics, designed to be as versatile as it is collectible. Built for everyday wear with the same attention to design detail that defines the full collection.
Dad Hat
An unstructured cap with clean, understated branding — designed for the fan who appreciates the reference without needing to announce it.
Weekender Bag
Designed and produced by DSPTCH, the Weekender Bag is a standout functional piece — built to complement the lifestyle of anyone who appreciates both performance and travel. Featuring hardware and design details drawn from the LFA's visual identity, the bag rounds out the collection as its most utility-forward offering.
The Photoshoot
To bring the collection to life, 100 Thieves secured a one-of-a-kind photoshoot featuring an authentic Lexus LFA sourced directly from Lexus USA. The resulting imagery — shot against the backdrop of the LFA in its full glory — captures the DNA of a collaboration rooted in genuine automotive reverence, not imitation.
About The Partnership
The Lexus + 100 Thieves relationship has grown into one of the most authentic brand partnerships in the gaming and lifestyle space. This collection deepens that connection by venturing beyond traditional co-branding into a genuine product collaboration — one driven by shared values of craftsmanship, heritage, and the relentless pursuit of excellence.