"It's the ultimate blend: 100 Thieves and Higround fuse the intensity of esports with the undeniable flair of lifestyle and fashion," said Rustin at Higround. "This collection, forged at the intersection of competitive prowess and cutting-edge cultural style, truly champions the multifaceted nature of our brands."

The Vantage Collection aims to bring an expanded range of products to a broader audience who prefer different layouts and aesthetics. This partnership arrives as the lines between competitive gaming and mainstream lifestyle continue to blur, positioning the "Vantage Collection" as a definitive statement in this evolving cultural landscape.

The 100 Thieves x Higround Vantage Collection will be available for purchase starting August 1, 2025, at 12 PM PT on higround.co and select retailers worldwide.